Top 30 Positioning   Research confirms that up to 90% of prospective Web customers use search engines to find information, solutions, and vendors. However only the Top 30 search results will EVER generate serious traffic. (Georgia Institute of Technology).

• Completely ignore the subject.
  Pray for a miracle.
   
• Do it yourself.
  If you go this route without the proper knowledge, it's like lighting a match in close proximity to an open container of gasoline. You're likely to self-immolate. Should you decide to position yourself, be sure you check out Danny Sullivan's site, http://www.searchenginewatch.com. He has a free newsletter as well as a paid newsletter. You should at least subscribe to the free version so that you are informed before you make an irreversible blunder.
   
• Have someone else do your positioning for you.
  Of course you have lots of people and companies to choose from, some good, some bad. We're a great choice, but you must judge for yourself.
   

If You Think You Can Just Ignore Search Engines, Think Again

• There are more than 100,000 content-rich searchable databases available on the Web. (BrightPlanet Report)
   
• There are an estimated 500 billion individual documents on the Web.
   
• No single search engine is indexing more than 60% of the Web with some smaller search engines indexing just 2% (NEC Research Institute)
   
• Your site's chance for a top ranking may be one in 500 billion matching documents. You have a better chance of winning the lottery!
   
• The growth of e-commerce is staggering. By 2002, sales are expected to reach $360 billion. If you want a piece of the pie, your site MUST be easy to find! Forrester Research, December 1999.