Free Trial Research Tool     If you are really serious about doing your own keyword research, try Trellian's Keyword Discovery tool for free. You can't lose when you try before you buy.

The selection of keywords is a critical component of any placement program. We work with you to help you select your keywords. xx

More About Keywords

Please remember, the more general the keyword phrases, the harder it is to get good placement because those phrases will have already been used by many, many Web sites for positioning. Your competition will be fierce.

A word must be at least three letters and a phrase must be at least two words.

For example, a phrase like 'real estate' is a lot more general and difficult to position than 'Naples Florida real estate'. If your phrases are too general, your positioning will not achieve the results you wish to achieve. There's just too much competition. But remember, even a small piece of the very large pie that is the Internet can yield spectacular results in terms of site visitors. Our best advice: pick a niche and go after it vigorously! In the examples shown above, 'Naples Florida Waterfront Condos' would be a niche within the Naples, Florida real estate market.

Infringement

It is illegal to use any words in your keyword phrases that infringe upon copyright, trademark, or servicemark. You cannot use your competitor's name or product names. For example, if you are a REALTORŪ working for Coldwell Banker, you cannot use RE/MAX in your tags. If you do, when RE/MAX finds out what you are doing, you will most likely be sued.

Another example: If you are a Coca Cola bottler, you couldn't legally use Pepsi in your keyword phrases. If you sell Coca Cola memorabilia, you can probably use Coca Cola in your keyword phrases. If you are a REALTORŪ hoping to sell property to Coca Cola executive transferees, it would not be legal to use Coca Cola in your keyword phrases without permission of the company. When in doubt, get written permission. We will not implement any keyword phrases that are not legal and/or appropriate for your business.

Free Keyword Research Tool

We are leaving the Overture information below in place for awhile despite the fact the tool may disappear at any time.

Overture provides a free tool to help you find the right keyword phrases for your site.  Enter a phrase and Overture will show you how many people searched during last month or so - using Overture - for that word or phrase. Overture does not distinguish between singular and plural nor does it distinguish between upper and lower case. Consequently, the results are somewhat skewed because other search engines do distinguish between these things. Overture is not one of the bigger search engines, so the numbers will be low. However, the number of searches is most likely representative proportionately to the number at the larger search engines. (If you get a message saying the feature is not currently available, try refreshing your browser one or more times.)

Paid Keyword Research Tool

If you are really serious about doing your own keyword research, try Trellian's Keyword Discovery tool for free. You can't lose when you try before you buy.

We Can Do the Research For You!
If you prefer, we can do the keyword research for you. Our research is more thorough than what you can do yourself at the free resources shown above because we have access to the information for additional search engines. If you are interested in learning about our keyword research, the info is HERE.